Leigh Francis has teamed up with Variety, the Children's Charity, using his Keith Lemon character to launch the I Love Variety face mask campaign.

The British comedian and presenter's face features on one of the new masks, raising funds to help sick, disabled and disadvantaged children in the UK, and he commented 'It’s an honour to be supporting Variety, the Children’s Charity... You might not know I’m wearing my "I Love Variety" mask because it has my actual face printed on it, so it looks like I’m not wearing a mask, but I am, and I’m wearing it with pride. Can’t wait to see everyone else with my face! Like one big Lemon family! A really big family where we all look handsome!'.